The Truth Wins
Reporters Without Borders is using the lottery numbers to create a code to access independent journalism. The numbers are constantly changing and can’t be foreseen – but at the same time they are all over the news. The perfect code to outsmart online censorship.
Client: Reporter ohne Grenzen

Advertising Agency: DDB Berlin
Chief Creative Officer: Diana Sukopp, Tim Wettstein
Managing Director: Susanne Pluemecke
Executive Creative Director: Christof Deutscher
Senior Creative Director: Bruno Damiao
Senior Art Director/Project Lead: Sandro Heierli
Senior Copywriter/Project Lead: Tobias Natterer
Art Director: Joana Vinheiro
Audio Production Company: DaHouse Audio
Composer: Wonder Bettin
Producer: Lucas Mayer
Editor: Sascha Gerlach
Cannes Lions (1x Silver, 1x Bronze)
LIA (2x Gold, 4x Silver)
EuroBest (1x Gold, 3 Bronze)