The Truth Wins
Reporters Without Borders is using the lottery numbers to create a code to access independent journalism. The numbers are constantly changing and can’t be foreseen – but at the same time they are all over the news. The perfect code to outsmart online censorship.
Client: Reporter ohne Grenzen

Advertising Agency: DDB Berlin
Chief Creative Officer: Diana Sukopp, Tim Wettstein
Managing Director: Susanne Pluemecke
Executive Creative Director: Christof Deutscher
Senior Creative Director: Bruno Damiao
Senior Art Director/Project Lead: Sandro Heierli
Senior Copywriter/Project Lead: Tobias Natterer
Art Director: Joana Vinheiro
Audio Production Company: DaHouse Audio
Composer: Wonder Bettin
Producer: Lucas Mayer
Editor: Sascha Gerlach
ADC Germany (1x Gold, 1x Silver, 2x Bronze)
Cannes Lions (1x Silver, 1x Bronze)
LIA (2x Gold, 4x Silver)
EuroBest (1x Gold, 3x Bronze)
Clio Awards (3x Silver, 1x Bronze)
One Show (1x Silver)